Having a list of popular keywords can give you great insights into how people are searching for your products and services. Knowing what keywords are popular can also help you build better SEO strategies.

A head keyword is a term used in search queries that can encompass a broad range of products and services. For example, a keyword for “bikes” could include many types of bikes, such as the mountain bike, the road bike, and the folding bike. This would be a very broad term and would be hard to rank for, as most visitors would not be searching for “bikes.”

Head keywords are usually one or two words. However, they represent less than 30% of the total search volume.

Long-tail keywords are a better choice because they are more specific, have lower competition, and have better conversion value. For example, if you want to sell over-ear headphones, you could search “headphones” and be matched with manufacturers and retailers. This is much easier to address than the broad “over-ear headphones.”

If you want to find out what keywords are popular in your industry, you can start by brainstorming. You can also use an industry filtering tool, such as SEMrush. These tools allow you to see the current traffic of keywords in your industry, as well as the local traffic of each term. You can also compare data from competing websites.

Another way to find out what keywords are popular is to check Google Trends. This tool lets you enter five keywords and see what Google is showing for each keyword. If there is a sudden increase in interest, you may have a trending keyword.