Using the right keywords in your content can make a difference in your search results. But how much is too much?

The answer is a matter of perspective. A long article may be better for incorporating more of the right keywords than a short blog post. Similarly, the quality of your content may suffer if you stuff the keyword boxes.

The best way to determine how many keywords your site uses is to check your site’s analytics. Google Analytics shows how many keywords you are using on your site. A good rule of thumb is to use two to three keywords per page.

Using too many keywords is bad for your search engine rankings, but it’s also bad for your content’s quality. For example, using a keyword that’s irrelevant to your site’s content may lead to high bounce rates. Keeping your keyword density under 5 percent may be the best strategy.

The Internet is a big place, and it’s always a good idea to do your research before you jump in. The key to a successful content marketing strategy is to identify which keywords are most important to your business. For example, if you sell running shoes, you might want to focus on long tail keywords. These are words that are specific to the subject of your ecommerce site.

It’s not always clear what keywords search engines will reward you for, but using the right ones is a good start.