Depending on the type of SEO you want to get, your SEO cost can range from less than $500 to nearly $30,000. SEO packages can be project-based, with one-time costs, or hourly-based, with a set fee for each hour worked.

The more optimized your website, the more expensive it will be. For instance, SEO for an eCommerce store can be as much as a thousand dollars per month. You can also expect to pay more for services in more competitive markets, such as real estate or home improvement.

SEO for smaller niche businesses can also be more cost-effective. You can use keywords with lower competition. A niche business may also want to use longer keyword phrases.

When looking for SEO services, it is important to determine your target audience. If you operate a shoe store, you may not want to market your plumber business. However, you can use SEO for both types of businesses to increase exposure and generate more traffic.

You may want to consider outsourcing your SEO to a company that specializes in SEO. They can also provide more advanced services, such as digital PR. Some agencies also offer in-house SEO teams, which are ideal for larger corporations.

If you want to run your SEO yourself, you can use free SEO tools. For example, Google offers Search Console, which lets you track the performance of your site. You can also get a Technical SEO Audit, which can help you decide whether to do the work in-house or outsource it.