The SEO process refers to a series of activities that improve a website’s visibility in search engines. This includes content creation, link building, and technical optimization. The goal of the SEO process is to gain long-term rankings and generate high-quality backlinks to help boost the domain authority of a website.

Usually the first step in an SEO strategy is keyword research. This will help you determine the keywords that your potential customers are using to find your product or service. Once you have determined the keywords, you will need to incorporate them into your content.

The next step in the SEO process is to evaluate your competitive landscape. You can do this by looking at your competitors’ websites and blogs. You can also perform a backlink audit to identify links that are necessary for your site.

The next step in the SEO process involves publishing value-packed content. The content you publish must have a cohesive information architecture and be easy to navigate. This will prevent users from getting confused or bouncing around. It will also ensure that the site is optimized for users and the search engines.

The final stage in the SEO process involves ensuring that all of the site’s technical elements are in working order. In addition, you must create an XML sitemap to make it easy for search engines to crawl all of your pages. You can use a tool such as Ahrefs to determine if your meta descriptions and title tags are complete.