Keywords are a key part of any search engine optimization (SEO) strategy. They help search engines like Google to understand what your website is about and make it easy for users to find it.

The number of keywords you use on a page will depend on the type of content you are creating, as well as your goals and objectives. The key is to ensure you are using the right keywords and in the most natural way possible.

* Long-Tail or Head Terms: These are the more specific searches, which are more likely to get you on the first page of a results page. These keywords will be more competitive and require a little more work, but they are also more likely to generate leads from new visitors.

Choosing the right keyword is important to your SEO strategy, but it can be hard to know where to start. This is why many marketers hire an SEO agency to do this for them.

It is important to keep in mind that search volume is an extremely important factor when determining the best keywords for your site. You should never optimize for terms that no one is searching for.

The best way to find the right keywords is by doing keyword research and looking at your competitors’ sites. This will help you identify which keywords are the most popular and which ones have low competition. It can also be helpful to use tools like SEMRush to discover which keywords are working well for your competitors.