SEO is an important element of any digital marketing strategy. It can help drive traffic, leads, and sales.

But how long does it take to rank?

The answer depends on a variety of factors, from your content and site speed to keyword competition. But, overall, it can take 6 to 12 months to start seeing results from SEO.

What does this mean for you?

When you’re getting started with an SEO campaign, the first thing to consider is how competitive your keywords are. This will help you determine if they’re worth investing in.

You’ll also want to think about how long your domain has been around and how many links it has. Having more high-quality links from relevant websites will help you gain more authority and rank better.

It can take longer to get your domain to rank on competitive terms, but the rewards are well worth it. You’ll earn higher search visibility, more targeted traffic, and greater brand awareness.

What’s more, SEO is a constant process. Whether there’s a hurricane or Google’s algorithm changes, things can affect your ranking and traffic over time.

Having a solid SEO strategy in place can help you see results within a 6- to 12-month period. This is enough time to assess the impact of the strategy and justify ongoing investment into growth.