Getting to know the right keywords for your business can help you improve your website. You can use keyword research tools to discover what terms your target audience is searching for. Then you can optimize your website so that your content appears higher on search engine results pages (SERPs).

While you don’t need to know every keyword you want to target, it is important to identify the ones that are most relevant to your audience. It is also a good idea to consider using long tail keywords. These are less competitive keywords that are incredibly effective.

Depending on the size of your business, you may need to conduct keyword research in a few different ways. For example, you could join an industry group to get keyword ideas. You could also check out forums and Q&A sites to see what topics people are discussing in your niche.

If you don’t have time to invest in keyword research, you can always take the easy route and simply use a keyword planner. A tool like Google’s Keyword Planner can provide monthly search volume estimates.

You can also check out competitive intelligence tools such as Ahrefs’ Site Explorer. This will display the top keywords for a particular domain, as well as other popular pages. It will also provide a Competing Domains report that suggests other related sites.

You can also plug in keywords into Reddit to find colloquialisms related to your industry. It’s a great way to get more ideas for keywords.