Creating a successful online marketing campaign starts with keyword research. This is a long-term process. There are many tools you can use to get started. A few of the most popular include Ahrefs, Wordtracker, and Ubersuggest.

The first step in determining which keywords are most important is to understand the purpose of the keyword. The purpose of the keyword is to help you determine what your target audience is searching for. If you know what your target audience is looking for, you can target them with more specific content.

It is important to note that the keyword research process should be done in a structured manner. While many keyword research tools will provide you with the basic information, a structured approach will yield more useful results.

For example, a keyword research tool such as Google’s keyword planner will tell you the number of searches for a particular keyword, but it will not tell you how many of them are relevant to your target audience. To get an accurate measure of the volume of searches, you should use a tool such as AnswerThePublic. This allows you to perform 3 searches per day for free.

A well-planned website will have many pages targeting many different phrases. This is a great way to generate the most relevant keyword list possible.

Using a tool to compare the best keywords from your keyword research list is a great way to see which are most useful.