If you are looking to improve the traffic to your website, then search engine optimization is the way to go. SEO is a process that works together to create a leaner, more productive website.

SEO success requires constant content updates, tracking rankings, and technical SEO fixes. Below are a few steps to start on your journey to improving your website’s search engine ranking.

Using primary keywords in your title and body copy is a good place to start. These keywords reflect the search intent of your visitors and help them find your platform. It also helps to create a relationship with search engines by using a good meta description.

Optimizing for conversions is another key step to SEO success. This translates into making sure that your users can easily navigate your website and reach their goals. Creating a great user experience increases the likelihood that people will stick around and explore your site.

For instance, if you have a fitness business, you may want to create an article that gives tips on losing weight. This article is a strong content piece and can help you get more organic traffic.

Search engines are designed to rank pages on relevance, so you should focus on surfacing content that has a high degree of relevance. You can do this by creating pillar pages that link out to other pages on the same topic. Your blog and other content can surface this information as well.