If you’re looking to improve your SEO campaign, the first step is to pick the right keywords. They are the foundation of all your efforts. Without the right ones, your site won’t rank high in search engine results pages, and your marketing campaign won’t have the same impact.

A good start is the Google Ads Keyword Planner. It’s free, and provides you with keyword suggestions and search volume data. However, you’ll need to open up your Google account if you don’t already have one.

Another way to find the best keywords is to research your competition. See what they’re up to, and then compare your company to them. You can also use their websites to discover the best keywords for your own site.

There are plenty of other ways to find the best keywords, but you’ll need to do a bit of trial and error to figure out which ones are the most effective.

For instance, is using a long-tail phrase the best strategy? That depends on the nature of your business, of course. Long-tail phrases will tend to be easier to rank for, and you’ll get a more focused result.

One way to determine the best keywords is to use a tool like SEMRush. This will analyze traffic on any website and tell you which keywords are most effective.

In addition, you can monitor your site’s traffic, which can be done with tools such as Google Analytics. The more robust tools will also provide details on your competitors’ sites, which can help you decide which keywords to use.