Getting a website ranking well in search engines is an important part of any business. But it can be expensive to hire a professional service, especially for small businesses and startups.

If you’re on a budget, it may be tempting to try to save money by doing SEO on your own. Luckily, there are plenty of free tools out there that can help you do just that.

1. Use Keyword Research to Optimize Your Site

The first step in getting your website ranked is to identify the keywords you want to target. This will help Google know exactly what your website is about and who it’s relevant to.

2. Build Internal Links for Your Most Important Pages

One of the biggest ways to improve your website’s rankings is by building links from external pages to your own. These links can pass authority to your pages, helping them rank better for certain keywords.

3. Check Your Permalinks

The permalink of every page on your website should include your target keyword. This is how the bots crawl your site and determine what page you’re on, so make sure that it does a good job of enticing users to click on it.

4. Analyze Your Page Performance

The best way to check your page’s performance is by using Google’s PageSpeed Insights tool. It’s a free Chrome extension that lets you see metrics for your pages on both desktop and mobile devices. It also offers suggestions on how you can improve your site’s load speed.