Keywords are the terms that people enter into search engines to find websites like yours. They are used by marketers to optimize content so that they appear higher in search engine results pages (SERPs).

Choosing keywords is important because it helps you get the most relevant traffic to your site. You want to choose keywords that are both easy to rank for and relevant to your business.

First, you should determine which keywords are already getting traffic to your website. This can be done using a tool such as Google Analytics or HubSpot’s Sources report.

Second, you should try to understand your customers’ intent when they type your keywords into the search engine. Are they looking for information, a product or both? If so, you need to deliver a page that offers what they need.

Third, you should check the SERPs for each keyword to see what other content is ranking for it. This will help you determine if the keywords are worth targeting or not.

Finally, you should use keyword research tools such as Google’s Keyword Planner or paid tools to brainstorm new keywords. These tools can also tell you how competitive a particular keyword is and suggest other related keywords to add to your list.

The process of identifying keywords can be a daunting one. But it is a critical part of any successful SEO campaign. With some patience and dedication, you can create a comprehensive set of keywords that will work for your business.