Whether you’re a small business owner or an eCommerce site, you need to implement SEO to increase your website’s visibility. Even if you don’t have a marketing budget, there are plenty of free SEO tools that can help you achieve the results you need.

Ahrefs offers a free backlink checker. This handy tool will give you a breakdown of your backlinks and domain rating. It can be used as a quick link checker or for more in-depth link checking. However, you will find that Ahrefs’ free backlink checker does have some limitations.

Link Miner is a free Chrome extension that allows you to quickly see basic link metrics when you’re searching Google. It can also help you identify broken links.

The Google SERP Tool is a free tool that shows you how Google sees your web pages. It can help you identify questions users are asking, or how long they’re spending on each page. It can also show you how long your meta tags are. This can help you improve your click-through rate.

Screaming Frog’s Log File Analyzer is a free tool that allows you to see how search engine bots are crawling your website. It can help you identify any issues with metadata and search bots. It also shows you what search results are surfacing for your URLs, and the underlying structure of your webpages.

SimilarWeb allows you to research the top pages for your competitors. You can also research their engagement, as well as how much traffic each page is getting.