SEO is a process of improving the quality and quantity of website traffic to a website or a web page from search engines. It targets unpaid traffic rather than direct or paid traffic, and it involves creating high-quality content, monitoring technical health, earning backlinks to your site, maintaining a local search presence, and more.

Is coding required for SEO?

Coding is the ability to write code, using a programming language like HTML, CSS or JavaScript. It is a useful skill for SEOs because it can help them make search-friendly changes to a site and speed up or automate certain aspects of the SEO process.

How does coding affect SEO?

There are a lot of ways that coding influences SEO. One of the biggest is that it can improve user experience (UX). When someone goes to a website that doesn’t follow basic coding standards, they can encounter error messages such as “401” in Google Search Console.

In some cases, these errors are actually beneficial for the SEO’s efforts because they are often the first sign that a website needs to be fixed. If an SEO has coding knowledge, they can fix that error and get back to work quickly.

If an SEO does not have coding skills, they could end up making mistakes that can impact their results. For example, they might misspell a Facebook pixel code or place it in the wrong place within a head> section of a website.