Search engine optimization (SEO) is a crucial part of digital marketing. It is the process of generating traffic to a website or page by making sure it ranks well in search results. SEO involves optimizing a page for keywords.

While it is possible to pay Google for SEO, it can hurt your ranking in the long term. Instead, the best way to get your website ranked is to invest in strategies for up to 12 months. There are a number of SEO companies out there who sell overpriced services, and you should be careful.

Depending on the industry you operate in, SEO can be a very effective way of growing your business. The key is to have a strong foundation for your pages, and to make sure the content on your pages is relevant.

Google AdWords is a pay-per-click advertising method, in which users pay to place their ads on the top of search results. Users can also place their ads on other Google Network sites.

Another method of digital advertising is YouTube Ad campaigns. You can place ads on the YouTube platform, and your ads show up when users view the video. This is a cost-per-view system.

Some people have claimed that it can take as long as six months to see any results. However, there are also a number of factors that can affect the time it takes to see a positive ROI. These factors include the quality of the content on your site, and the reputation of your site.