Search engine optimisation (SEO) is an essential part of digital marketing. SEO is used to increase your website’s position in search engines such as Google. It also brings targeted traffic to your site. The higher your ranking, the more organic traffic you receive.

Search engine optimisation is a complex process. You need to spend a lot of time researching and understanding how to do it. Also, you need to make sure you keep up with the latest trends in the industry.

One of the best ways to do SEO is to outsource it to an external company. But it is important to remember that outsourcing can be expensive. In fact, an SEO agency can charge more than $500 per hour. This is because of the resources you need to put into the work. So if you are running a small business, it may not be a good idea to hire an agency.

However, there are ways to do SEO on your own. Some of the things you will need to do include performing extensive keyword research and monitoring the results.

Getting the right type of traffic is essential for your business. It can also be frustrating. Especially if you do not have the time to devote to the job. However, if you can delegate tasks to your team members, you can improve the quality of the work.

The most effective SEO strategy is on-page optimization. This means creating quality content and adding backlinks. If your site has few backlinks, it will be harder to rank well.