There is more to doing SEO than just typing in keywords. Some tasks can only be done by a professional, such as coding your site, or designing your logo. But there is a plethora of free tools available that can help you do the heavy lifting.

The first step in doing SEO right is to do a full audit of your website. Make sure you have all the elements in place, such as title tags, headers, and images. If you have the funds, consider hiring a SEO firm. This will allow you to focus on what you do best.

It’s also a good idea to make a list of your competitors. They can be a good source of inspiration when it comes to new ideas. For instance, you may be able to learn from them if they have similar websites to yours.

Performing a thorough analysis will help you see which of your competitors is catching up on the competition. Doing this will likely boost your rankings in the process. You may even find some juicy leads for a sale.

Lastly, it’s also a good idea to do some light reading. Read up on the latest developments, and find out what’s hot and what’s not in the world of search.

Taking the time to do SEO the right way will have you seeing some mighty fine results. Remember, it takes a bit of effort to get a great ranking, but it’s well worth it.