Unless you are a web ninja, it may be a bit of a stretch to conceive of doing something as complicated as SEO by yourself. But if you are an online merchant, you should not shy away from doing some DIY SEO. It puts you in the driver’s seat when it comes to your organic rankings. It also helps you save time.

A good place to start is by using Google Analytics. It will tell you which search phrases bring in the most organic traffic. This is an important component of any SEO strategy. It will also help you segment your customer base.

The same site also offers a keyword ranking tool. It offers a free 30-day trial. It will also tell you which keywords bring in the most organic traffic. It also helps you see which ones have the best SEO rankings.

You can also test your SEO knowledge by looking for free SEO courses on the web. Some even offer free SEO cheat sheets. It’s a good idea to subscribe to an SEO-specific blog. This is also a good way to keep up to date on the latest and greatest in the SEO industry.

A quality SEO strategy will pay off in the long run. Hopefully, you are not in the market for an expensive outsourced SEO firm. If so, you can take the DIY route to save money. The key is to remember that SEO is a journey.