There are a number of basic SEO tools you can use to optimize your website. This includes checking the keywords you want to target, finding broken links on your site, and showing you where your competition stands. These tools can save you a lot of time and effort in doing your keyword research.

Another great tool is Serpstat. It is a growth hacking platform that offers all the tools you need to make your website stand out from the rest. In addition to a user-friendly interface, it provides a knowledge base, technical support, and an array of on-page SEO tools.

Google Trends is another excellent free resource for finding trends around a topic. It shows you how many queries have been generated for a particular search term, the geographical locations where these searches are popular, and how these searches are increasing.

You can also use Screaming Frog to find duplicate content on your site, or if you have errors 404 pages. The tool is able to scan a full website and provides basic data on each page.

You can also use a free tool, like WordStream, to identify long-tail keywords that are relevant to your business. If you are using social media platforms, you can use the tool to see the most popular words that are used to describe your company or products.

For more in-depth analysis, you can opt for paid services. Some of the more famous SEO tools include Moz Pro, Searchmetrics, and Ryte.