Search engine optimization (SEO) is a complex process that can be daunting. However, the good news is that it can be approached systematically. The key is identifying opportunities for growth.

In order to achieve this goal, you will want to follow a holistic SEO strategy. This will ensure that your website fulfills Google’s mission. It will also help your site rank well on the search engines, which means you’ll have more traffic.

The best way to accomplish this is by implementing four pillars of SEO. These include the technical, on-site, content, and off-site pillars. Each pillar provides a different aspect of a successful SEO strategy. By combining the techniques of these pillars, your web presence will grow to new heights.

The technical pillar is the first of the four pillars. You’ll want to optimize the code and design of your website in order to make sure it’s indexed by the search engines. Among other things, you’ll want to improve your page speed and security.

The on-site pillar is the second of the four pillars. You’ll need to optimize your pages for the user, which includes meta descriptions and title tags. Additionally, you’ll want to optimize your content, as this will inform the search engines about what your page is about.

Finally, the off-site pillar is the third of the four pillars. Off-site optimization is the practice of building links and other external factors that may affect your SERPs. Examples include social media, local listings, and article submissions.