Increasing your website’s search engine visibility is one of the most important ways to increase your traffic. The process starts with keyword research. Then you need to optimize your content for search engines. Using SEO to your advantage will improve your site’s traffic and your sales.

SEO includes on-page and off-page elements. On-page SEO consists of keywords, title tags, and URLs. The goal of on-page SEO is to make your website easier to read and understand for both search engines and readers. On-page SEO also increases your search engine visibility by helping search engines determine the relevance of your page.

In addition, search engines look at the structure of a page. For example, they’ll examine the number of links and internal links to your website. If your site contains many links from sites that are low quality, your rankings may suffer. On the other hand, if your website contains many links from domains that are considered high authority, you’ll likely see better results.

Off-page SEO involves activities outside of your website, such as social media. These can include PR efforts, raising brand awareness, and building links. Those actions can be helpful to your rankings, but they’re not the only ones.

On-page SEO helps you improve your rankings by adding SEO to your website. You should include your keywords in your content and in the permalink. This is a great way to make your keywords stand out from the rest of the page’s content. You should also use structured data snippets to make your content more engaging for searchers.