Getting your website’s keywords right is the key to an effective search engine optimization (SEO) campaign. You can do this with the help of keyword research tools. These tools will help you determine what keywords your target audience is searching for and what your competition is doing. They will also help you improve your content planning.

There are many free keyword research tools. But they tend to offer fewer features and fewer searches. If you have an Ads account, you will get better data. Alternatively, you can use Google’s Keyword Planner.

Google’s Keyword Planner allows you to run searches on several search engines. You can also weed out irrelevant results. The search bar shows thousands of suggestions. You can filter results by type of search and high-volume phrases. You can also view organic clickthrough rates and organic difficulty.

Moz’s Keyword Explorer is another free tool that offers detailed keyword statistics. It will tell you the organic clickthrough rate, organic difficulty, search volume, and priority score for each keyword. It also offers an international database of 20 billion keywords.

The free version of this tool allows you to conduct three keyword searches a day. However, the premium plan allows you to perform thousands of keyword searches per day. Depending on your needs, you can also use the free Chrome extension to conduct keyword research.

Semrush is a powerful SEO keyword analysis tool. It offers instant keyword analysis and reports on search volume, competition, and search difficulty. You can also export your data in your preferred format.