Choosing the right keywords to drive traffic to your site is an essential part of online marketing. Keywords are the words and phrases that users type into a search engine when looking for a solution to a problem. By targeting the right keyphrases, you can increase your organic traffic and drive users toward purchase.

There are a number of different kinds of keyword research. Some keywords have high search volume, while others have low volume. Regardless of your type of business, you need to consider what keywords to target.

You can use a keyword research tool to see popular questions and trending searches. You can also survey the SERP landscape to see what searcher intent is. This information will help you determine which keywords to target and how to craft content that will appeal to users.

The most important part of keyword research is understanding your target audience and what they’re looking for. You need to choose keywords that are relevant to your products and services. For example, if you’re selling premium coffee makers, you may want to include a secondary keyword, such as coffee maker reviews.

The best way to use product keywords is on the product pages of your website. You can also write articles targeting those keywords for comparison articles, which are good for attracting future customers.

Another way to do keyword research is by asking your customers and customer-facing colleagues. This can help you brainstorm common questions and concerns that your audience has.