Identifying the most effective keyword to target is one of the most important steps in any online marketing campaign. Using the right keywords will make it easier for people to find your business online. In addition to using keywords, you can also create content that matches search intent. This will help you rank higher on search engines and generate more sales.

The Google Keyword Tool is a great resource for determining the relative search volumes of various keywords. The tool can also show you how many times you can use a given word within your copy. It’s also a good idea to use a tool like SEO Checker to evaluate your pages for SEO friendliness.

Using Google’s Search Console is a great way to track your site’s analytics and compare SEO changes over time. You can also use tools like SEMRUSH to track competitors’ rankings and see which keywords they are ranking for.

You should also use a tool like Ubersuggest to narrow down long-tail keywords. These are keywords with less search volume. They also have less competition. Using a tool like this will help you find keywords you may not have considered.

It’s also a good idea to create a spreadsheet to track your data. You can export it to a format of your choosing. Then you can copy and paste this data into a keyword research spreadsheet.

Finally, use a tool like the Wikipedia table of contents to get inspiration for your long-tail keywords. You can also use a tool like Keyword Magic to expand your seed word list.