Performing keyword research is an essential task for businesses operating online. It helps you determine what phrases people are actually using to find your products or services. The results can also give you an idea of how well your website is optimized for the search engines.

A keyword research tool can help you save time and effort. Some tools are free, while others cost a monthly or one-time fee. You should also consider how well the tool explains the results. For example, Ahrefs’ keyword research tool is the most expensive, at $30-50 per month, but is also the most powerful. You can use it to track keywords, find untapped keywords, and check how well your site is doing against its competition.

A keyword research tool should also be able to tell you what the best keywords for your business are. You should also take the time to find out what competitors are doing, and which keywords they are ranking for. This can give you an idea of what you should be doing to improve your search engine ranking.

A search for the best keyword tools will also yield results for every niche. It is also worthwhile to use industry forums to gather information on which are the best keyword tools to use. Using the right tool can save you a lot of time and effort.

There are also many free tools that do the same job, such as the Google Keyword Planner and SEMRush. Using a tool like this can give you a clearer picture of what is available in your market and give you the edge over your competition.