Whether you are looking to build a website, or you are simply interested in improving the traffic to your website, understanding SEO is important. SEO is the process of optimizing your website so that it appears high in the search results for a given search term.

Search engines use a combination of natural language processing and machine learning to determine the relevance of a page to a search term. These algorithms analyze headlines and surrounding text. They also use links to assess the trustworthiness of a page.

The basic concept of SEO is to publish content that users want to read. Google identifies small nuances in user’s true desires, and uses these clues to help determine the relevance of a page.

The most important SEO factor is content. Google uses a combination of machine learning and natural language processing to determine the relevance of a page to the search term. Keywords are also important, as they allow Google to understand the relevance of content.

Link building is another important factor. Links are votes of trust between websites, and they act as a signal to search engines that a page is important.

Link building involves getting links to a website from other high-quality websites. This can be accomplished through a variety of strategies, including article links, social media promotion, email outreach, and resource page link building.

A website that has a high quantity of duplicated content looks cluttered, and dilutes its link equity with other pages.