Whether you are starting a new business or you want to improve the performance of your current website, SEO is a key part of marketing. It can help bring in organic search traffic to your website, which can convert into leads and sales. Getting the right SEO techniques can help you maintain high rankings for months and years.

The first step in learning SEO is to understand how search engines work. There are many resources for beginners, such as Google’s Search Engine Optimization Starter Guide. These guides will teach you how to use Google’s search engine and tips on optimizing your site.

The next step is to learn about analytics. Analytics can help you measure the effectiveness of your SEO campaign. You can look at traffic sources, demographics, and the effectiveness of your website’s content. You should use Google Analytics to review your traffic.

You should also research your competition. This includes their social media presence and content strategy. The more information you have on your competitor, the better your SEO strategy will be.

Finally, practice your skills. SEO is a career-long journey. If you’re a beginner, it may take months or even years before you can master SEO. You can start by reading blogs. Some are beginner-friendly, while others are more advanced. Once you’ve mastered SEO, you can apply your skills to your own website or a client’s.

Aside from blogs, you can also learn about SEO through SEO videos. Moz makes a series of videos on SEO basics. The videos range from beginner-friendly to advanced, and cover a variety of topics.