Using keywords is a great way to draw traffic to your website. There are two main types of keywords: generic and branded. Each type is used for different purposes. Generic keywords are used to attract a wider audience, while branded keywords are used to drive more conversions.

Generic keywords are often used in keyword research to target broad audiences, but can also be used for niche marketing needs. For example, a company may want to attract traffic from people who are unfamiliar with its brand. These keywords are typically broad, but can be targeted in paid search campaigns.

Branded keywords are used to draw people to a specific brand’s website. These keywords may include the brand’s name, or a direct reference to the company’s product or service. They are also very popular in paid search, as they bring a lot of search traffic.

Generic keywords are used to attract traffic from people who don’t know which brand they want to buy. They typically refer to a specific industry, but can also be used to describe any number of products.

Customer defining keywords are used to define a specific group of customers. These keywords can include gender, age, profession, and other psychographic characteristics. They can also help you optimize content to create relevant connections with searchers.

For example, a woman looking for a running shoe might search for “running shoes.” This is a branded keyword. It imply that the woman is a potential buyer. The searcher will receive results from a reputable brand, and may even be able to find other comparable products.