Creating SEO keywords for your content is the first step in an effective keyword strategy. The goal of a keyword strategy is to increase the number of visitors to your website by targeting search terms that people use to find information or products online.

Identifying the best keywords to target is a process that requires research and careful analysis. It’s important to understand that most keywords are chosen based on a combination of search volume, competition and commercial intent.

The right keywords will help your website rank higher in the SERPs for searches that drive traffic. To identify keywords that are right for your business, you can follow a few simple steps:

Create a list of topics

Once you have a list of important topics to target, it’s time to start generating keyword ideas. The best way to do this is by using a keyword research tool such as Ahrefs or Semrush.

Think like your customers

Once you’ve made a list of potential keywords, it’s time to start thinking about what types of questions and queries your ideal website visitors may be typing into the search bar. This will help you come up with content that answers the questions they’re looking for.

Consider your long-tail and seed keywords

Choosing a mix of high-volume head terms and longer, more specific long tail keywords is an important part of an effective keyword strategy. You want to find keywords that are directly related to your brand or topic and also match the search intent of your audience.