Google SEO is the process of optimizing your website for better search engine results. This includes everything from on-page optimization to link building and content management, among other things.

The process of discovering, indexing and serving pages is complex and involves a number of actions and best practices that can be done by anyone who wants to get a high ranking on Google. The first thing to understand is that Google’s process for gathering and sorting pages online is different than other major search engines.

Discovering: This begins with Google’s crawler, known as Googlebot, which is a robot that follows links from page to page, collecting pages that are relevant to the user’s query. This helps Google figure out what your site is about, and it can also identify important keywords, on-site issues, and other factors that may affect how well you rank in Google.

Indexing: The next step is to categorize your pages and store them in the Google Index. This is where the majority of your traffic and leads come from, so it’s important to make sure your pages are indexed well.

Serving: Finally, Google determines which pages are most useful to a searcher and ranks them in the SERP. This is based on quality and relevance, which can be achieved through the following SEO best practices:

These are just some of the tools that you can use to improve your site’s search performance. If you need a more comprehensive solution, you can always hire an SEO specialist.