Keywords are what you target when you create content on your website. They help search engines know what your pages are about and rank them accordingly.

A good keyword strategy focuses on a mix of head terms (the higher volume, more competitive ones) and long tail keywords, which are less competition but generally have lower search volumes. Having a mix of both will ensure you’re balancing your long-term SEO goals with short-term wins, and will give your overall strategy a well-rounded feel.

To get started, make a list of the most important keywords you think your audience uses to find what they need on the web. This includes high volume key search terms, informational keywords like “what is sound design”, and action keywords like “sound design services”.

Next, research which questions people are asking on online platforms such as Reddit and Quora. These question-based search queries can give you great ideas for topics to write about.

It’s also a good idea to check out the types of websites that currently rank in the top 10 for these keywords. You can do this by Googling them (you can even do it in Incognito mode if you want to avoid Google’s bias).

Now that you have your list of potential keywords, it’s time to start evaluating them. Keep in mind that user intent is a much more important factor than search volume for ranking success, so focus on your audience and what they need. This will help you craft content that meets their needs and provides a clear call to action that leads them to your website.