SEO is an essential skill for anyone who owns or manages an online business. It’s a crucial tool for attracting new clients, driving traffic to your website and increasing the number of conversions you get.

SEO has a lot of moving parts that require a lot of attention and tenacity. That’s why it’s important to stay up-to-date on the latest best practices and learn continuously.

The basic principles of SEO are straightforward and are designed to increase your site’s visibility in search engines like Google. They are based on a set of best practices that tell the search engines what your website is about and what people are looking for when they’re searching.

Getting started with SEO

The first step in getting your SEO strategy up and running is to research keywords that are relevant to your business. Keyword research helps you determine which words or phrases will get your website ranked higher in search results and can also help you create content that people want to read.

Page titles and H1 tags are an important part of the SEO puzzle because they help search engines understand your page’s contents better. Choose your page titles carefully and include your main keywords in the title.

Meta descriptions are also an important part of the SEO puzzle because they tell potential visitors what to expect on your page. Though they don’t directly impact rankings, they drive click-through rates and can help you rank faster if you’re able to write unique meta descriptions for each of your pages.