Can I do SEO for free?

Search engine optimization is a crucial marketing tool for small businesses, particularly those that are ecommerce-based. It increases the visibility of your website on search engines, such as Google and Bing, which will drive traffic to your site and increase the number of leads you can generate.

While you might be able to do SEO yourself, it’s best to leave it to an experienced SEO specialist to ensure your content is optimized for search and that your site performs well in terms of rankings and traffic. However, there are a few DIY SEO tips and tools that you can use to help get started with your own SEO efforts.

Using the right keywords throughout your content is essential for SEO. This includes any title tags or meta descriptions you create as well as the text and multimedia content on your website.

Another key element of an effective SEO strategy is a solid content marketing plan. This will include your blog, support articles, product pages, and other content. You can use free SEO tools to analyze your content and determine which elements are helping or hurting your ranking in search results.

Screaming Frog SEO Spider is a free tool that will crawl your site and identify broken links, broken URLs, and other technical issues that might be impacting your website’s rank in search. This can help you prioritize which areas need attention to improve your ranking in search.