SEO Services and Digital Marketing
As an SEO, you are likely to be involved with a lot of technical tasks, and coding skills can help you work more efficiently. Coding skills can also improve your website’s performance in search engines.
Generally speaking, a good knowledge of coding will allow you to automate SEO-related tasks more effectively. This means that you can spend less time working on SEO and more time on other aspects of your career.
SEO is the process of improving the quantity and quality of website traffic to a web page from search engines. This can be unpaid – organic – traffic, which is essentially free advertising for your business.
A great coding skill will allow you to take advantage of features like templates, CSS, and JavaScript that can help your SEO strategy. For example, if you notice that most WordPress templates use headings as a way to style on-page elements, you can fix this problem by using CSS to make your template more SEO-friendly.
The main difference between SEO and programming is that SEO focuses on getting your site to rank higher in the search engine results pages (SERPs). While SEO includes keyword research, content optimization, and link building, it doesn’t include coding.
In addition to that, SEO is more of a strategic approach than a hard and fast set of rules. You must also be able to analyze and understand how your SEO strategies are performing in the SERPs.
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