SEO is a process of improving the visibility and ranking of a website or web page in search engine results pages. This is done by optimizing a website’s content and links so that it appears more highly in organic or unpaid search engine results for specific keywords.

The process is long and difficult, but there are many ways to start SEO without the need for an agency or a digital marketing firm. Here are some of the most important steps to get started:

Understand your customer avatar (what they want from you)

Every user has an expectation when they land on your site, and it’s up to you to fulfill that expectation. Make sure that you meet their expectations – not only in terms of what your website is about, but also in how it’s laid out and presented to them.

Organize your content into useful, easy-to-read sections that answer the questions of your customers effectively and in a way they enjoy reading. This way, you’ll provide the experience that Google is looking for and help people stay on your site longer – which means they are more likely to click on your links in search results.

Keep your content fresh, relevant and updated.

The best way to do this is to write and publish great, engaging content that relates directly to the topic of your site.

Don’t forget to add your keywords in the meta description of each page and in your H1 tag.