Keyword research is a vital part of any content marketing or SEO strategy. It ensures that you are using the right keywords to connect with your audience and increase visibility online.

What is Keyword Research?

Keywords are the words people type into search engines when they want to find information, products or services. They provide a variety of insights into the minds of your audience and can reveal crucial information about what they want and why they want it.

How do I do keyword research?

The first step is to come up with a list of seed keywords. These are the terms that define your niche and help you identify your competitors.

Once you have your seed keywords, you can start researching these keywords with the help of any number of keyword research tools.

Generally, all of them ask you to plug in one seed keyword, which they then use to generate a massive list of potential keyword ideas for you.

You can then take your keyword list and track them to see what is working for you, which aren’t and which need more work.

Doing keyword research can be a time-consuming process, but it’s worth it in the long run. You will be able to drive more traffic to your website and increase your conversions in the process.

The best keyword research tools combine keyword tools to offer you a wide range of keyword ideas and analysis of the competition for each phrase or word. For example, the free Rank Tracker tool from Semrush can help you analyze keyword traffic potential, as well as search engine ranking for a given phrase or word.