What are the two main points of SEO?

The two main points of SEO are rankings and visibility. Having high rankings and high visibility is crucial for online businesses as it will help to bring more visitors, convert them into customers, and thus, increase sales.

Search engines (like Google) use different methods to determine the ranking of a website. There are a lot of elements that contribute to this process, including content and links.

Keywords:

One of the most important parts of SEO is using keywords in a correct way. This means using the target keyword in your page’s title tag, H1 heading, meta description, and several times throughout the content.

External links:

Linking out to other relevant pages on your topic helps Google determine your page’s topic and adds value to it.

Multimedia:

Providing multimedia content like videos, diagrams, or audio players can also signal the quality of your page and keep readers on it for longer.

Backlinks:

Another important part of SEO is creating high-quality backlinks to your site. This is a long-term strategy that requires commitment and time.

Local SEO:

Unlike global rankings, which are based on factors such as search volume and difficulty, local searches are based on a more precise location. These searches are usually performed on smartphones and focus on information about a particular business that is closest to the searcher. For this reason, local SEO is a key part of the overall SEO strategy and is a great way to improve your company’s online presence.