What keywords are popular?

Whether you’re writing a blog post or optimizing your website for SEO, you need to know which terms are important and which ones won’t be effective. Using tools like DemandJump, you can type in a word or phrase related to your topic and get an immediate list of relevant search queries that will help drive traffic to your site.

BROAD PHRASES HAVE QUESTIONABLE INTENT – For a phrase to be considered a “high-volume keyword” it typically has to be a short key phrase that’s highly searched, but also has a strong likelihood of attracting a fair number of searchers who have a different intent than what you are offering. This can be a huge problem for brands and businesses, as it’s often difficult to determine how much of your budget you’re actually gaining by targeting such a broad term.

LONG TAIL TERMS ARE MUCH MORE QUALITATIVE – Long-tail keywords are usually easier to identify the intent of the people who search them. In our case, someone who searches for the long-tail phrase “blogging” probably has a very specific reason in mind for seeking out your product or service.

Having more information about your audience will help you focus on a more targeted set of keywords that are likely to drive more qualified traffic to your website. This can be done by talking to your customers, examining their website and social media profiles, and using keyword data to discover what they really want in order to make content that will drive traffic and conversions.