Keywords are used to make search engines aware of the content on your web page. They also help your website rank higher in search results.

A keyword is an individual word or set of words. It can be long or short. In general, keywords are phrases of 2-4 words that have a specific meaning and are used by search engines to understand the contents of your website.

The best way to optimize your web page is to use a primary keyword. You can find a list of potential keywords at the Google Adwords Keyword Planner tool. Use your primary keyword as the title of your web page. Another great way to get more clicks is to use your keyword as an anchor text. This text leads users to another blog post or web page.

A secondary keyword is a word or phrase that is used as an afterthought or a supplement to your primary keyword. This is a helpful strategy for attracting consumers who are close to making a purchase or to give more information about your product.

Long-tail keywords are a type of keyword that are more detailed and targeted than a generic one. They are generally more effective in generating traffic. For instance, a long-tail keyword such as “split level air conditioner” is much more relevant to your site than a general keyword like “air conditioning.”

Having a strong set of keywords will help your site rank higher in search engines. As a result, it will increase your organic traffic.