Search engine optimization (SEO) is an important part of online marketing. It helps your website gain more traffic and leads, which in turn increases your sales. As a result, it will probably remain a part of your marketing strategy for years to come. In fact, you may need to tweak your strategy as technology and search engines change.

When it comes to SEO, the key is to understand the process and implement it correctly. You’ll also want to stay on top of industry news. Whether it’s a new algorithm or social media trend, it’s always good to know what’s on the horizon.

One of the most effective ways to improve your rankings is to optimize your mobile site. Mobile browsing is growing in popularity, and mobile apps will likely be the primary source of your traffic in the future. Google confirmed that half of all searches now take place on mobile.

Another interesting SEO trend is voice search. These queries have intent, which means they are searching for a specific product or service. Voice-activated personal assistants are capable of having a conversation with users in human language, and they remove a few steps from the search process.

This new wave of search is likely to transform the way you think about SEO in the near future. With mobile web design gaining popularity and consumers increasingly shopping for items online, the number of people using mobile devices to browse the web is predicted to grow.