If you are looking to start a new website, you should consider keyword research to be a vital part of your content plan. It will not only help you get more traffic, but it can also give you a better idea of who your target audience is.

To perform keyword research, first put yourself in the shoes of a potential customer. Think about the types of problems they are facing and what they are looking for. This information can help you determine which keywords to use.

Then, brainstorm a list of possible keyword terms. Make sure to choose words that are both searchable and relevant. You can also check out sites like Quora to find common questions people are asking.

Using the appropriate keywords will increase your search engine ranking. However, a high search volume does not always mean more traffic. In some cases, you may not even be able to rank well for a certain keyword.

For example, you may be able to rank for a keyword like “flip flops” if you have a lot of competition for that particular phrase. But, you might not be able to reach as many people as you could if you were to rank for “flip flops at the best price” or something similar.

Once you have a list of potential keywords, it’s time to do some research. Google can help you discover which terms are most popular.

Another tool that can be helpful is a competitive intelligence tool. Plug your competitor’s website into this type of tool and you’ll be able to see their search results.