In the digital marketing world, a keyword is a word or phrase that can be used to describe what you want to achieve. This could be a brief description of a product or service or a summary of a topic.

A key point to remember is that there are two main types of keywords. There is the head term and the long-tail. Head terms are usually more competitive and require more effort to rank for. Using a balanced mix of long-tail and head terms is a good way to maintain a balance between short-term wins and longer-term goals.

The more specific you can be with your keywords, the more likely you are to attract the right type of traffic. Search engines use keywords to show users the results that are most relevant to their query. Keywords are a powerful tool for both SEO and content marketing. Using them correctly can help drive massive amounts of SEO traffic.

Whether you are trying to get noticed on the Internet or you’re launching an online business, you’ll need to find the best keywords to attract potential customers. For example, a local used car dealership might have to choose a unique sales proposition that will attract customers. If the business is in a crowded local market, this can be difficult.

There are many free tools available to conduct your own keyword research. These include Google’s AdWords, Semrush, and others. You can also consult your customer-facing colleagues to see what they think are important keywords.