A good SEO strategy will make your website a lot more discoverable. It’s all about getting your content in front of the right people. Having a great user experience is important too. That means making it easier to find the information you need, and lessening your bounce rate.

It’s no secret that search engines provide users with a plethora of results for just about any query. They offer you a way to direct traffic to your website, and they do it in a manner that’s not overtly annoying.

The best part is, SEO isn’t just a one-time endeavor. In fact, it’s a way of sustaining your business for years to come.

First, you should make use of Google’s free analytics tool. Specifically, look at the ‘increase popularity’ tab. This allows you to see which competitors are linking to your site and which ones aren’t. By doing so, you can nab some backlinks of your own.

Next, you’ll want to take a close look at the on-site performance of your website. You should also consider creating a XML sitemap, which is like a roadmap for your website.

Lastly, you’ll want to make sure your website is mobile-friendly. Google has announced it will soon be starting to index websites based on their mobile versions. If you’re a business that sells a product or service that’s only available on mobile devices, you’ll want to take advantage of this change to improve your search rankings.