SEO is an umbrella term for three different types of optimization that aim to help a website gain greater visibility in search engines. Each type has its own set of rules that must be followed in order to maximize its potential.

On-page SEO involves optimizing content on a page to make it easier for search engines to locate. The main focus is on delivering high-quality and relevant content. This includes meta tags, content, headings, and internal and external links.

Off-page SEO is the practice of creating and linking to websites outside the domain of the target site. This includes social media, industry publications, and news sites.

The most common type of off-page SEO is link building, which refers to the act of acquiring links that point to a site. Getting backlinks is an effective way of improving the credibility and authority of the target site.

Google uses the popularity and quality of a website’s links as a signal that its content is of high quality. As a result, popular websites are more likely to rank higher in the SERPs than less popular ones.

Search engine optimization is a complicated process. It takes into account hundreds of factors to ensure a page ranks highly. For example, a site with a speedy loading time will be preferred over a slow one. Additionally, it will be more difficult to attract visitors to a page if it is not easy to navigate.

In addition, optimizing images will also help SEO. If users are unable to view your images, they will likely move on to other sites.