SEO is the process of optimizing your website to increase its visibility on the internet. It’s free, and can increase your online traffic and conversion rates.

The first step is to conduct keyword research. You can use a tool such as Google Keyword Planner, which will give you a good idea of what keywords are popular and how competitive they are.

Next, check out your competitor’s links. There are plenty of tools to do this, but one of our favorites is SimilarWeb. This allows you to see which pages your competitors are promoting, how they are promoting them, and what’s driving their link popularity.

You can also use a tool such as Link Miner, which will tell you what types of links are causing the slowest load times. In addition, you can use Google Analytics to monitor your organic search traffic.

You can then use Google Search Console to identify broken links and other technical issues. These tools can also help you identify pages that need a boost in the SERPs.

Lastly, you can use the Mobile-Friendly Test from Google to determine if your website is mobile-friendly. If it isn’t, you’ll get specific areas you can address on the page to make it mobile-friendly.

As with any marketing strategy, the most important thing is to optimize your content for users. This means you need to provide high-quality content that is relevant to your audience. Content includes the blog, the homepage, product pages, and support articles.