If you’re looking for ways to increase the traffic to your website, you may want to consider conducting keyword research. Keywords can help you meet the needs of your target audience, resulting in a higher search engine ranking and increased traffic.

One of the first steps in the process of identifying keywords is to brainstorm. Then, create a list of topics you think your customers might be searching for. You can also find related search terms to generate more keyword ideas.

Once you have a list of keywords, you can plug them into the Google AdWords Keyword Planner. This tool will give you more information about the level of competition for those terms. Also, you can see the search volume of each keyword.

Next, you can try the Organic Research Tool in Semrush. You can also use SpyFu to look for keywords that your competitors are targeting. A good keyword tool will have many terms for you to choose from, but it is best to start with the least competitive terms and work your way up.

Finally, you can check out the source code of your web pages. Using Internet Explorer or Chrome, you can view the HTML code of your web page. Look for keywords that appear in your site’s meta description. These are words or phrases that automatically appear in the first 160 characters of your content. They serve as a call-to-action to visitors and help them decide if they want to click on your link.