SEO (Search Engine Optimization) is a type of marketing that uses desktop and web-based tools to analyze a website’s status and promote it to the top of search engines. It is a process that involves a lot of different elements and requires ongoing education.

There are several areas of focus when it comes to SEO, including content, technical SEO, and link building. Depending on the organization, the job can be performed in-house or by an agency.

A good SEO specialist is able to embrace challenges and stay on track in a fast-paced world. In addition, he or she is well versed in PR and social media.

The role of a successful SEO is to help businesses understand their customers’ search habits. As a result, they will work closely with marketing teams to coordinate all of the various marketing efforts. Ideally, all of these strategies will work together to create a holistic findability mindset.

To succeed in this position, you’ll need to understand how to write content that is both compelling and Google-friendly. You’ll also need to be able to build authoritative backlinks that drive referral traffic and increase your own brand authority.

Another benefit to working remotely is the ability to work in a more flexible schedule. This can be a great way to maintain a healthy work/life balance.

SEO has become a vital part of marketing in the digital age. Companies are investing more money than ever before in search engine marketing and social media.