Search engine optimization (SEO) is a method used to increase the visibility of a website in the search engine results pages (SERPs). The goal is to increase traffic to the site through search engines. There are a number of steps that should be taken in order to successfully perform SEO.

The first step is to develop a clear picture of your target audience. This involves conducting keyword research, which will help determine the keywords that your audience uses to find products and services online. You should also create a well-defined reporting system to keep track of your progress. Having a reportable system can help you to identify problems early and maintain gains over time.

Next, you need to optimize your web pages for target keywords. On-page SEO involves integrating your keywords into the title tag, body copy, and image alt text of each page. Using these elements will help Google to understand the content of the page and match it with relevant searches. Creating a well-defined XML sitemap is a great way to ensure that Google can crawl every page of your website.

Finally, you need to build high-quality links to your site. This includes linking to other sites with relevant content. Your content should also be consistent and well-structured to make it easier for search engines to understand and index.

While SEO is a long-term process, it is important to continuously improve your website. A solid SEO foundation will help improve your user experience and lead to more conversions.