The process of conducting keyword research can help you identify which search terms are most likely to bring you business. Keywords can be used for both organic and paid marketing.

One of the most effective ways to find the keywords that best describe your brand is to use Google to run a keyword query. You can also use free tools such as Ubersuggest or the free Google Keyword Planner. However, you should also take advantage of paid keyword research tools such as SEMrush, Ahrefs, or Moz.

Although a tool can’t tell you what to write on your page, it can help you figure out which ones are worth your time. The Google Keyword Planner can also show you how many average backlinks and domain scores a keyword has. It’s also a good idea to see how many searches a keyword has had in the last 12 months, as this can tell you how competitive a given search term may be.

Another helpful tool is the HubSpot Search Insights Report. This allows you to get a good look at your MSV (monthly search volume) and what types of keywords are most likely to be searched for in the coming months. This information can be used to inform your editorial calendar and content strategy.

The HubSpot report also provides a great opportunity to learn about the types of questions your consumers are most likely to ask. By understanding your consumer’s needs and interests, you can provide the most relevant information and improve your ranking on SERPs.