If you’re looking to run a successful Google Ads campaign, you need to understand which keywords are most important. Choosing the right ones can lead to more traffic, higher conversions, and lower costs.

In addition to a great keyword, you also need to build an ad group that makes sense to your target audience. For example, you might have a shoe store that’s interested in marketing a range of products. You could create an ad group that targets people searching for “men’s tennis shoes”.

One of the best Google Ads strategies is to remain on brand. When customers arrive on your website, they don’t want to find out your site is about something they weren’t looking for. This will improve the odds that you show them the right ads at the right time.

One of the best ways to do this is to incorporate the keywords of your target audience in your ad. You can use Google’s Keyword Planner to find these words and help you decide on the best way to implement them.

The search engine giant processes over six million keywords per day. Those with a small keyword list are likely to do better on Google than those with a large one. However, it’s not always easy to find a winning combination.

To help you choose the most important keywords, you might consider using the Google AdWords Keyword Planner to come up with the best combinations for your particular business. Also, try using Smart Bidding to prioritize the best performing searches, even if they’re not exactly the same.